Iceland is giving away free one-off £30 food vouchers to certain pensioners struggling with the cost of living.
The supermarket is teaming up with the Rothesay Foundation to support some of the 1.7 million older people in the UK who live in poverty, and who rely on a state pension and benefits.
At launch, 40,000 vouchers were available and the deadline to apply is 16 September – with the campaign running in 269 stores nationwide.
Those eligible include pension-age residents who are living independently, or with a carer, who rely solely on a state pension.
They must live in one of the following 17 areas: Glasgow, Strathclyde, Greater Manchester, Liverpool, Wirral, Newcastle North, Sunderland, Huddersfield/Barnsley, Sheffield, Birmingham, West Midlands, Glamorgan, Newport, North Wales, Lambeth, Croydon.
Eligible pensioners should call the Summer Cheer hotline on to request their voucher.
When will the campaign run?
The campaign will run for seven weeks from 1 August until 16 September.
Where can I get a £30 Iceland gift voucher?
Eligible pensioners should call the Summer Cheer hotline on 0800 098 7877 to request their voucher. The telephone line will be open from 9am to 5pm, Monday to Friday.
Where can I use the voucher?
The gift vouchers will be available to eligible pensioners in 17 areas nationwide, covering 269 Iceland stores. The areas have been selected as places where there are some of the highest numbers of pensioners living in poverty in the country.
What are the 17 areas where the vouchers will be made available to eligible pensioners?• Glasgow• Strathclyde• Greater Manchester• Liverpool• Wirral• Newcastle North• Sunderland• Huddersfield/Barnsley• Sheffield• Birmingham• West Midlands• Glamorgan• Newport• North Wales• Lambeth• Croydon
Who is eligible for the voucher?Pension-age residents who are living independently, or with a carer, who rely solely on a state pension and benefits will be able to claim a £30 voucher for food and other essentials if they live in one of the 17 areas.